Private label, built to your specification
Private label is at the centre of our work. We take a category brief from your team and return a product that meets your price point, your quality standard and the labelling rules of every market you sell in.
From brief to shelf in five steps
Every step ends with something your team reviews and approves, so nothing goes into production without your sign-off.
Brief
We agree the target price, volumes, quality level, packaging and the standards your retail chain applies.
You receive: a written summary of the brief.
Sourcing and samples
We match the brief to qualified manufacturers and present samples with a full specification.
You receive: samples, specification and quotation.
Compliance and artwork
Label texts, translations, claims and barcodes are checked against the EU rules for the category, and artwork is adapted to your design guidelines.
You receive: approved label texts and artwork proofs.
Production and inspection
Production follows the approved specification, with an inspection before every shipment.
You receive: inspection results and the certificate of analysis.
Delivery and replenishment
Scheduled deliveries to your distribution centres, planned against your forecast.
You receive: a delivery schedule and batch documentation.
What to send us
A short brief is enough to start. The more we know, the faster the first samples arrive.
Private label brief checklist
- Category and product typeFor example roasted almonds 200 g or a daily face cream.
- Target pricePurchase price or the retail price you are aiming for.
- Estimated volumesAnnual volume and expected order frequency.
- Quality levelA reference product or the standard you want to match.
- Packaging and labellingPack sizes, materials, languages and your artwork guidelines.
- TimingTarget listing or launch date.
Built for long‑term supply
Our aim is to be the supplier you keep: one that holds its specifications, delivers on schedule and brings new product ideas to every range review.
- Stable specifications
- The approved specification is the reference for every production run. Any change is agreed with you in writing before it happens.
- Continuity of supply
- Annual and multi-year supply agreements with planned capacity, so seasonal peaks and promotions are covered.
- Documentation your quality team can use
- Specifications, certificates and test reports come with the offer, not after the first order.
- New products for each range review
- We follow product trends across our markets and bring tested proposals to your range reviews.
Ready to brief us on a private label line?
Our sales team replies within 24 hours.